Google Analytics is an easy way to understand your website’s traffic, visitors, and preferences/behaviors when using your business website. Basically, Google Analytics helps you to evaluate and keep in check:
- Who is visiting your website?
- From where these people are coming for?
- What are they looking for at your website?
- What is their response to the content on your website?
These are the basics of what Google Analytics does for you. It also gives you the free tools to analyze the data of your business. It provides in-depth reports and highlights the best performing and weak areas of your website.
Builds a complete picture of your website as per traffic’s attitude on the website.
It helps you to understand either your strategy for your business website is working or not.
In the end, all the things Google Analytics can do leads you and your business towards generating more revenue.
Setting-Up Google Analytics Account
If you are not using it yet for your website, you miss out on many benefits. Starting with Google Analytics is pretty simple.
To get started with Google Analytics, follow these steps:
1. Create an account on Google Tag Manager Dashboard
There are many blogs out there to set up your Google Analytics page, but most of those might not mention this step. Signing-up with Google Tag Manager can save you a lot of time.
As the name shows, it manages the tag of your website. Once your website’s tags and data are uploaded on this medium, you can easily share this data on other mediums such as Google Analytics.
In skipping this step, you have to manually write all the codes of your website in Google Analytics and open the account to make manual changes every time you need one. Just add and edit snippets of custom or template code in the tag manager, and GA will be updated automatically.
Signing up with google tag manager is simple.
- Go to the Google Tag Manager
- Set-up account. Firstly, complete step one of adding company name and country.
- Click continue. It’ll move you Step 2 of ‘Setup Container’; it will contain all the website data.
- Name your container.
- Select the type of content of your container (Web, iOS, Android, or AMP).
- Agree to the terms of services and click Create
- Once you get the container’s installation code snippet, copy this code and go back to your website. Paste this code on every page. Also, paste it in the opening tag.
- Click OK. After this step, Google Tag Manager will start managing the tags of your website.
2. Signing up on Google Analytics
If you do not have an existing account, you first have to create an account before setting it up.
- Go to the google.com/analytics.
- Click on Sign up for free.
3. Set Up your property in the account
The property you will add to the account is your website. Whatever URL and website you will add in this step, all the analytics will be collected for that website. Add the name of the account, website, and URL of the website. Also, add the time zone you want to report for your website and your website’s industry category.
4. Setting up the property view
This step allows you to choose data for which you want reporting. For example, if you want the sales data or traffic data reports from a specific region to be the area of focus, you can choose it. From numerous available options, you can filter out data of choice in this step.
5. Get tracking ID/code
Once you have filled all the data, click on agree to terms and conditions. After doing so, you will get a Tracking ID for your Google Analytics Account. This ID is unique for every account. Please do not share it with anyone.
*You can miss this step and manual data filling if you made an account on Google Tag Manager first
In this step, you have to configure the data on account, property, and views. It will somehow determine the way you are going to get your data. You can grant different permissions to Google analytics for your data, set-up reporting views, connect the account with other mediums such as Google Ads, and browse stuff from the dashboard you want to use for your website in your analytics report.
This step also allows you to modify your tracking code if you want to collect additional data.
After this step, your Analytics account is complete. It is recommended to download the Google Analytics app on your phone so that you can access your analytics anytime, anywhere!
7. Connect your account with the Google Tag Manager
- On the Google Tag Manager dashboard, click on add a new tag.
- It will open the two options of tag configuration and Tag Triggering. Click on the former.
- It’ll open a new tab of choose tag. Choose the ‘Google Analytics – Universal Analytics’
- Choose the type of data you are looking forward to track in ‘track view.’
- Click on ‘new variable’ in the google analytics settings option. Paste the tracking Id from step 5 here. Completing this step will automatically share all your data with google analytics. The configuration is complete.
- Click on triggering. Choose a trigger and save.
8. Setting goals
The analytics data which you will get is mainly about the goals you set for the website. On the dashboard of your account, at the bottom left, there is an option as ‘Admin.’ Click on this option and select and save your goals. You can also find additional goals other than goals on Google Tag Manager.
All the steps explained prior are just the basics to set your Google account. You can boost your website’s performance by connecting it with Google Ads and Google Search Console. You can also track the social media pages by following the same procedure by adding the name and URL of your social media page.
Is Google Analytics Free of Cost?
The answer to this question is both yes and no. The basic GA version is free, but you have to pay the monthly premium to use the advanced features. The advanced version is known as Google Analytics 360.
Honestly, if you are running a small or medium-sized business, the basic version can do almost everything you might need. But the larger websites/businesses can benefit from the extraordinary features of GA 360.
Premium version offers an advanced version of analytics, advanced and detailed reports, analyzes every itsy bitsy detail of your website, allows custom data collection, collects data in higher volumes, guarantees 99.9% data accuracy, and offers 98% data freshness of maximum 4 hours.
If you are not using Google Analytics yet, you miss a big-time opportunity for your website and business. There is no other medium better than this to track your traffic and its behaviors and analyze your business strategy’s performance.
You can also discover the weak and strong pages on your website – the first step to making things right. Go ahead and start with Google Analytics to get all the benefits it has to offer for FREE!