The majority of the search experts are dependent on Google Webmaster Tools for analyzing the technical aspects of their sites. They use these tools to focus on data like page errors, crawl stats, and rich snippets, which help to improve their on-page SEO.
The question is, how do they make the most of GWT tools in terms of SEO? Well, the answer is easy: There are many ways through which Google Webmaster Tools can bring about improvements in basic SEO. It is a proficient suite of top-notch SEO tools that excel in providing data and configuration control for websites on Google. So it is a goldmine for those who want to gain the untapped benefits of SEO.
How to use Google Webmaster Tools for Seo?
If you are new to GWT, you might get confused by its workings. There are a lot of options, and in the beginning, it becomes a bit difficult. There can be information overload. It is why we have dissected GWT for you so that you can easily make the most out of it.
Scroll down to learn these tried and tested meaty actionable tools which we have assembled for you. They will let you achieve exorbitant returns on your time spent on GWT as these ten components are the most practical and useful tools for fulfilling SEO requirements:
1. HTML Improvements
HTML Improvements are under Search Appearance. It is a report that provides you with a snapshot of any problems with the site’s title tags and Meta descriptions. Besides, it also provides you a record of any content that isn’t indexable. So basically, it lets you fix the two most important things in the SEO world; optimized title tags and unique Meta descriptions.
HTML Improvements report also allows you to prioritize your efforts by helping you identify meta/title tag issues easily as it gives you the listings of problems that need to be updated. If you want to learn more about how to use this tool in the best manner possible, than you can join Wealthy Affiliate training.
2. Content Keywords
Even though Sites like Jaaxy are best for keywords, GWT can also be helpful here. The Content Keywords tools are under Google Index. It is a tool that lets you perceive your site as Google does. It allows you to view the keywords on your website, together with their significance and variations.
With the help of this data, you can quickly determine whether you require more content to be created that revolves around specific themes, topics, and keywords. There are more details provided as well, such as on which page does the keywords appear on.
3. Structured Data
A structured data tool is under Search Appearance. It produces a report which helps to clarify the content to the search engines about your website. This, in turn, directly improves both the rankings and traffic. Thus, if you make use of structured data on the site you created, then this GWT’s feature will highlight the type from this structured data that Google was able to detect, together with URLs that contain each type.
Tip: structured data tool only has the top-level entities presented on a page. So if the web page includes a schema.org/Event, which in turn comprises a subcategory called a schema.org/Place, then only the Event page will be counted.
4. Data Markup Helper
The Structured Data Markup Helper is under Other Resources. It allows users to tag the data fields for products, events, and more on the website. If you don’t know where to start with structured markup, this tool will make things easy for you as it uses a point-and-click mechanism. The best part about it is that no HTML changes are required.
Each key piece of data is highlighted and tagged by the mouse on the appropriate web page. I learned how to use Structured Data Markup Helper through my Wealthy Affiliate training.
GWT also has a Sitemaps section, which allows viewers to see all the added sitemaps along with their statistics. Users can discover things like the number of pages indexed, and the last date sitemap was processed.
These statistics are categorized by content-type, such as Web, images, video, and news. Moreover, it has additional features such as the beneficial sitemap test option, which lets Google scan the URL of the sitemap you provide so that errors that require fixing can be detected quickly.
6. Removing URLs
Google Webmaster Tools also allows you to remove a URL from Google’s index via the Remove URLs feature under the “Google Index.” It is a powerful tool that should be used with caution! It is helpful for SEO purposes as it helps to expediently remove confidential information, which was accidentally displayed like the credit card number.
7. URL Parameters
It is a report that should be used with caution by only those who know the parameter well. It is because incorrectly excluding any URL can result in many pages disappearing from search results. So GWT does allow you to change parameter settings, but the essential things about it are not the alteration but the information it provides.
Usually, in an SEO audit, the analysis of commonly used parameters is essential, which can be done through URL Parameters. Users can discover how the site uses them, see whether they are tied to uninformative URL names, and find out if any are causing a significant drag on the crawl budget.
8. Fetch as Google
Fetch as Google is a tool that performs way better than seo-browser.com. It is reliable and shows users with complete accuracy of what Google sees. In my opinion, it is wisest to use Fetch as Google results for SEO readability as it paints the full picture.
I would never audit a site without it because it is an essential tool that ensures that your web pages are Google-friendly, thus also making them SEO-friendly. It is critical to analyze every page, using it to see whether all the essential content is Google-readable.
Moreover, Fetch can also be used for site upgrades, breaking important news, URL migrations, and launching batches of new content.
9. Crawl stats
GWT also provides you with Crawl Stats. Even though this data is not rich like server log file data, but it does look at spider activity. So something is better than having no reports at all. Crawl Stats can help to improve SEO as they highlight the volatility in graphs, by showing weird spikes when distinct trends are apprehended.
So Crawl Stats can help you identify when # of pages sucking crawl budget increase, but kilobytes downloaded does not.
10. Index Status
Amongst the most common SEO problems is Index bloat. It means that Google has a higher number of pages indexed then the truly deserving organic landing pages. It leads to constrained crawl budget and consequent dissipation of link juice, which have directly had a considerable impact on SEO traffic.
Well, on the other hand, the opposite of index bloat is also an equally big problem. In converse, fewer pages are indexed as pages that should have been indexed are left unindexed. It leads to the site’s organic traffic dying as indexation gets blocked due to problems such as robots.txt, Meta robots, nofollow attributes, or rel=canonical.
So the GWT’s Advanced Index Status report lets users resolve these issues are in their early stages before they can affect the traffic is not yet apparent. It allows you to check the total pages indexed, the number of pages blocked by robots.txt, and the number of pages removed.
Thus, if the numbers move unexpectedly, you can investigate immediately, and with the help of training provided by sites like Wealthy Affiliate, you can resolve them.
So it would be fair enough to state that Google Webmaster Tools is best for fast and easy SEO Fixes. I have personally used it and experienced a reduction in SEO analysis time. In addition to this, I also felt that it helped me to prioritize SEO improvement efforts when I used it along with Jaaxy and Wealthy Affiliate.
Moreover, there are numerous other ways in which GWT can be helpful. I have only compiled ten features that I found most useful. Thus, you should explore more, and no doubt, you will find that Google Webmaster Tools offers a lot. By the end, you will agree with me that GWT does indeed help users to implement an effective on-page SEO program. We hope you have a fruitful experience with GWT, just like we did!