Verifying a website with Google Search Console proves to be very beneficial to move up in Google Rankings, leading to a visible boost in traffic. It is a free-for-all service by Google, which monitors website performance, measures search traffic, highlights and fix issues on the website, and finally increases traffic.
All you need is a valid Google account and an updated version of any of these browsers: Google Chrome, Mozilla Firefox, Microsoft Edge, or Apple Safari.
How to Verify a Website with Google Search Console
Any website owner can access all these benefits for free, but it asks first to verify your website when you sign-up with the Google Search Console. Here many website owners wonder if it’s for free, then what is the purpose behind the verification step is.
This is to ensure a safer online environment. Verifying the website ensures that you are the actual owner or administrator of the website you are trying to add. Without verifying the site ownership and website, Google search data isn’t accessible.
Verification Process via Google Search Console
There are multiple ways a website owner or administrator gets the verification done on the Google Search Console. Here are some of the methods that are easy and work for almost all types of websites.
1. HTML File Upload
Using this method, an HTML verification file is uploaded on the website. Each such file is unique and specifically tied to the website owner. It method requires the following steps:
- Firstly, you need to download the HTML verification file. This file is available in the Recommended Method tab (Search Console Dashboard > Manage Property > Verify this Property > Recommended/Alternate Method) on the Google Search Console verification page.
- Secondly, upload the file. The location to upload the file is specified in the suggestions.
- To confirm the successful upload, another address is mentioned in suggestions. Confirm the upload to the given address.
- Lastly, verify the file by clicking on the verify option to complete the process.
Using this method, the website stays verified if this HTML file isn’t removed. Do not try to change or modify anything in this file; otherwise, the verification process will fail.
2. Using HTML Tag
This method requires adding a Meta tag to your HTML section of the website. This method works best for people who are already aware of HTML codes. To verify website with HTML tag:
- Check for HTML tag option in Recommended or Alternate method tab. Copy the given copy.
- Open the code of your website using any HTML editor.
- Paste the copied code within the section of the HTML code. In case your website doesn’t have a section in its code, you first have to create it if you want to continue with this verification method.
- Save and publish the code. To confirm that code is added, open the site’s code source on your website. If it is added successfully, the added verification code appears in the section.
- On the Google Console page, click on the verify option. If the procedure is followed correctly, Google console will verify your website. Otherwise, it will highlight the errors to fix to verify the website successfully using an HTML tag.
3. Verification via DNS Record
With this method, the website is verified using its domain name provider. Domain name provider is the back-ends where your website is hosted or from where you purchased your domain. This option works the best for large websites as verification via DNS record will also subdomains and subdirectories associated with the website.
- Find out the option of “Domain name provider” under the recommended or alternate method tabs.
- By clicking on the option, almost all common names of domain providers will appear. Choose your provider. If your provider’s name isn’t there, click on the other option, and you can add it by manually adding a DNS TXT record for your provider or by creating its CNAME record.
- Add that TXT record at your domain registrar or DNS provider by following the suggestions.
- Finish the process by clicking the verify option back on the Google Search Console page.
4. Google Analytics Code
Before learning how to verify your website using Google Analytics, you must know the clear difference between Google Analytics and Google Search Console for a better user experience.
Former focuses on traffic analytics, interpreting processes, and finding the trends and opportunities to boost website presence and traffic on the website. Simultaneously, the latter is more concerned with boosting the website’s search results instead of statistics.
Google Search Console can do reporting click-through rates, search queries, crawl errors, links from outside websites, and HTML errors.
For website owners already using Google Analytics (GA), Google Analytics code is the easiest option to verify the website. Steps to do so are:
- Choose the Google analytics code option from the verification method page. The Google Analytics asynchronous code is in the HTML code if you are using GA already. Otherwise, you have to install it.
- Open your website HTML and check that either code is within the homepage’s code or section. In case it is insection, mode it to the part.
- Select the Google Analytics radio button under the verification tab.
- Click Verify
5. Google Tag Manager
Verifying using this option is pretty similar to the previous option. This method uses the Google Tag Manager (GTM) snippet container code. Just publish permission (View, Manage, and Edit) for the Google Tag Manager container on the website page, and then the remaining step is straightforward.
For this method, make sure that the GTM code is placed in the section. In case it is in the section, move it from there. After that:
- Find Google tag manager in Recommended / Alternate methods. Select it.
- Click Verify
Like all other options, removing this code from your website will instantly remove the website’s verification.
Who should use Google Search Console?
As mentioned prior, the Google Search Console is free, and any website owner or administrator utilizes it to boost up the traffic and move up in the rankings. From a regular blog to a big business website, it works for every type of website. As per Google, GSC can especially help business owners, SEO specialists or administrators, site administrators, and web developers.
As a business owner, it will help you to understand your website and its performance better. GSC will also help you to understand the tools/options offered by Google itself and how you can utilize those to better your search rank.
What else SEO specialists/marketers can need besides knowing trends in their website, increasing traffic, and rank optimization? Well, this is all exactly what Google Search Console is offering.
GSC works the same for site administrators as it works for business owners and others. It helps resolve the website’s errors, update with the trends, help with website maintenance and adjustments, and a lot more.
For website developers, the Google Search Console highlights and helps resolve the issues in the data structured. It is also a brilliant tool to monitor and resolve common issues with markup.
No matter what method you choose, make sure that you follow all steps correctly. Verifying the website with Google Search Console only takes minutes, and after that, benefits waiting for your site will be visible in a matter of days!