The web has changed our way of living upside down, and it has revolutionized the mode we communicate to the extent that it is now our preferred medium of every lifestyle. In almost everything we do, we use the internet.
As in fact, it is a decisive technology of the Information Age, as the electrical engine was the vector technological transformation of the Industrial Age. This global computer network, primarily based nowadays at platforms of wireless communication, provides a ubiquitous capacity of multimodal interaction in chosen time in transcending space.
At the heart of communication networks, the internet ensures the production, distribution, and digitizing information in all formats so that it can reach as numerous as it should be. It’s not surprising anymore when we talk about this Information Age that 95% of all existing information is digitized, and most of it is accessible on the web and other networks.
The speed and scope of the transformation of our communication environment via the Internet and Wireless communication have changed drastically. Hence, if one has an idea, concept, value, and products to share, this can be spread boundlessly at a definite time.
That’s why most individuals and business owners had significantly invested on the internet in terms of their promotion, marketing, and sales to automate it without the necessary physical interference. Content marketing is the highlight of doing business online wherein you provide value to your customers, and they are willing to pay the products and services you sell.
Content marketing, by definition, is a digital, inbound marketing strategy that uses educational, entertaining, or informative content to attract, engage, and grow a target audience. It’s becoming increasingly competitive as time unfolds, which means marketers need to produce valuable content, not just more content.
Consumers are now internet-reliant in terms of the needs they are looking for. They search through internet search engines such as Google, Yahoo, Bing Etc. To browse content that would give them an insight before purchasing a service or product.
At this phase is where content marketing takes place to reach people according to their needs by creating valued-contents that is comprehendible and easy to navigate. To make your content spread to as many as possible, you need to optimize your search results in every search engine via Search Engine Optimization to be in the first rank of the industry you are.
If you got a constraint in reaching people as many as possible and thinking of ways to be in the first rank of every searches based on the content you are in. Then, you landed in the right place. We will tackle SEO and the Internal Linking, which is a part of SEO that helps your page gets more traffics. Please read further below.
WHAT IS SEO?
Search Engine Optimization (SEO) is the way of increasing the quality and quantity of traffic to your website through organic search engine results. Quality of traffic means you attract visitors to your site not just because Google tells it, but you attract visitors who are genuinely interested in products that you offer.
Quantity of traffic means having the right people to your site from clicking search engine result pages (SERPs), The more traffic you intercept, the better the result is. Organic results mean it is the traffic that isn’t the result of any advertisement; it is something you don’t pay for.
SEO is making your website be on the top lists of any search engine that suggests depending on the individual is searching. SEO is a two-fold idea, Search Engine, and Optimization. With Search Engine, say for example, on Google, one of the search engines on the internet has a crawler that goes out and gathers information about all the content they can find out on the internet.
This crawler brings all that information back to the search engine to build an index. That index will then be fed through an algorithm that tries to match all that data with a person’s query. On the other hand, optimization is where the people who write the content and put it on their sites are guessing that the crawlers will understand what they’re seeing, and the users who arrive via search will love what they see.
Optimization can take many shapes. It’s everything from making sure the meta descriptions and title tags are both informative and have the right length.
WHAT IS INTERNAL LINK?
An internal link is part of the functions in SEO where it connects one page of a website to a different page on the same site. In this link, the source domain and target domain are the same.
The theory behind internal linking is it strengthens the overall search-optimized value of a website. It does so by providing clear paths for spiders, prolonged sessions for users, and a tight-knit network of pages and posts.
Hence, reliable information and powerful strategies on internal linking are not that difficult. Although some suggestions about how Google ranks and values the internal network of link. But basically, it is categorized both as complicated and easy, depending on the level of your understanding.
There is three given purpose why you should need to use an internal link, to boost your page rank and gather more traffic. First, internal link aids in the website navigation. Second, the internal link defines the architecture and hierarchy of a website. Third, the internal link distributes page authority and ranking power throughout the site.
PageRank remains a core part of the ranking algorithm. The number of internal links pointing to a page is a signal to search engines about the relative importance of that page. Google looks at the anchor text of internal links to better understand the context. They state that internal linking structure can affect site links, which is a thing that we should keep in mind.
Nonetheless, internal linking is such a simple concept, and everyone should be doing it if they want to build content authority. Internal links guide the flow of PageRank around your site. That’s a big deal. Generally speaking, the more internal links a page has, the higher its PageRank.
However, it is not right to all, because it’s not all about quantity; the quality of the link also plays a vital role. On the other hand, the theory, process, and best practices of internal linking get extraordinarily complex.
It’s both advanced and simple, but regardless of how complex or basic you think it is, no one argues about this: It is a must to do, and you need to learn this process.
ESSENTIALS OF INTERNAL LINKING FOR TOP-NOTCH SEO:
These are must-do steps to rank your site better and gain more traffic:
MAKE SENSIBLE CONTENTS
To create lots of internal links, you have to have lots of internal pages on your site. The first step to an authoritative internal linking strategy is to have an authentic content marketing strategy. It is interconnected, and you cannot have one without the other.
When you create plenty of content, you will have plenty of linkable content. The more links to the more places in your site, the better your internal linking strategy will be. Some plans proposed extremely complex layers of pages, silos of content, and a mathematically-balanced formula for several links to levels of pages.
Internal linking doesn’t require organizational spreadsheets and trigonometric derivative charts, but it must come out naturally.
An internal linking strategy with lots of content looks less like an org chart and more like a web. There are no cyclic contents, silos, tiers, and structured flow diagrams. It just contains plenty of happy links going to convenient places.
Alongside making content, keywords are necessary for this phase. To create keyword-rich content, with the idea of naturally linking pages, you need a strategy. There are a lot of suggestions on the internet to make appropriate keywords.
You can browse what’s available on the internet, and these are free sites. Pick keywords that suit your content and focus on keywords that have a high search volume, 1,000+ is a good start, and a low SD (SEO difficulty). It improves your chance of reaching the first page. And when you do, you know there are enough searches to make it worthwhile.
APPLY ANCHOR TEXT
Images convey a lot of messages to your visitors on your site. Thus, you need to keep with the content theme of your internal link page, and links should use anchor text as opposed to linked images. These image links are okay, as long as it is not the primary source of links. Images must be adequately alt-tagged.
The proper use of anchor text is just to use it naturally. Unoptimized sentence fragments as anchor text, and you’ll do just fine—no other tricks, magic formula, and overthinking. You just highlight, link it, and voila! It is done.
INTERLINK DEEP FROM TOP TO BOTTOM
You must know the principle of how to rank better, especially in internal linking pages. You want to avoid links to the top-level pages on a site — pages to which the main navigation menu already has links. Remember that the best links — and the most natural links in a content marketing strategy — are deep within the structure of a site.
In maintaining the depth on your links, these types of links you should avoid in your content, the home page link, and contact us link. Why should you include the home page and contact us link in your content? Because your site already has a dedicated button/link to your home page and contacts us, no need to include it in your content. Instead, strengthen internal pages to boost the overall SEO of your site, rather than simply point more links at the homepage and contact us. It is a general mistake that every website owner must take note of.
LINK CONTENTS NATURALLY
Internal linking must focus on the side of the user approach to add value and information. The link value that gets distributed throughout the site is secondary to this crucial point — providing value to the reader. You need to understand the benefits of internal linking to use it in your site better. It improves user engagement on your website. When a user sees an informative link that genuinely matches the context of the content, they are likely to click on that link.
The critical factor is that you must give them the information they will be interested in. It can be an external link, as long as it’s something that the reader will be interested in. If that link is an internal one, the site visitor stays longer and becomes more involved in your website experience.
When you link in your content, you’re telling the search engine crawler that the target of your link is so relevant and vital that you want your visitor to simply be able to click a link and go straight there. That what you’re linking to is potentially so relevant that the visitor may want to stop what they’re reading and go to the next page.
Content links are a strong signal to both the search engine and the user that the content you’re linking to. Users want that process. Thus, internal linking is helping the reader and, at the same time, improving your SEO.
LINK RELEVANT PAGES
Internal linking is simple, as some might think it is. You have to be intentional. You do not merely link for the sake of linking. Instead, you should link to content that is relevant to the source context. It must have connection and relevance, or else the reverse effect will happen to your site. Instead of gathering traffic, you lose them.
APPLY NOFOLLOW TAG
It is true that follow links is the best way to build out the internal link architecture of your content marketing. Nofollow link, on the other hand, is applied so as not to influence the link target’s ranking in the search engine’s index. Nofollow links can help sites avoid problems with search engines believing they are selling influence or are somehow involved in schemes deemed as unacceptable SEO practices. Based on research, an internal linking strategy of the past was to nofollow most of the links on a page, to increase the link juice to a single page.
You don’t need a lot of links in your internal content. Google’s instructions are simple, and you must comply to get ranked: Keep the links on a given page to a reasonable number.
INSERT REASONABLE NUMBER OF INTERNAL LINKS
There is a question of how many should be the links inside your content. As Google said, “Keep the links on a given page to a reasonable number.” But how many is a reasonable number of links? Should you go for 100 links? There’s no magic number. There is, however, the all-important user. Add as many links as would be helpful for the user.
CHECKLISTS TO FOR OPTIMIZATION:
DO SITE RESEARCH
If you published a new blog and you wanted to add a few internal links to that page to give it a boost. You may monitor its effectivity by searching in Google with the following search operator: site:yourdomain.com “keyword or phrase related to the page.”
Relevant keywords are vital at this stage.
BROWSE POWER PAGES
Your power pages are those with the most backlinks and authority that you must maximize. It is another entirely relevant and useful place to add an internal link to that post. You can also use this method to direct some much-needed authority to product and service pages.
CHECK BROKEN INTERNAL LINKS
All broken internal links should be fixed. Broken links may be caused by accidentally deleted, or URL is not functioning correctly. One of the remedies is to redirect it to another relevant page.
REMOVE INTERNAL LINKS TO UNIMPORTANT PAGES
It is imperative to do’s in optimizing your page is to unlink unimportant pages, which is so far from the content source. If you see irrelevant pages with lots of internal links, remove them. It may even make sense to delete those pages.
Siloing is the grouping together of topically-related web pages via internal links. There must be the main page in which all other pages were connected to it. Say, for example, your site talks about printer brands, and other content pages contain Hp printers, Kodak printers, Canon printers, etc. There must be a hub from it, links to other pages.
SORT ORPHAN PAGES
Orphan pages have no internal links. If you have a lot of pages on your site, try sorting the list by organic traffic from high to low. Orphaned pages that still receive organic traffic would likely get even more traffic if internally linked to.
In a nutshell, internal linking is not rocket science, but it is a process that requires time to grow. Keep in mind that as you follow the essentials of internal linking and checklists for optimization, you are on the right path. It’s not necessarily complicated or complex inputs, but it must come naturally from content to content.
The great thing is, you’ll experience a more substantial link profile and better SEO by consistent internal linking. You can even go back and audit your old content to make sure it has sufficient internal linking.
When undertaken with these seven commandments in mind, it is a cinch. It’s not overwhelming, complicated, or confusing. Don’t use the same anchor text; don’t link irrelevant pages, and most of all, don’t overdo it. The great thing is, you’ll experience a more definite link profile and better SEO by consistent internal linking.
It’s even worth it to go back and audit your old content to make sure it has sufficient internal linking. So, explore and try to incorporate internal linking your website and see vast differences.