What is MailChimp used for?

MailChimp logo illustration

As a small business owner, you must learn to master email marketing as your primary tool in competing with the business trend. Do you wonder why small businesses proliferate in their niche? It is because they have incorporated internet tools to follow the business trend in this generation.

The challenging part of making your business goals to be realized is by investing in an email service provider.

In the current world where many people offer services that will help your business grow, you will be confused about which one will you choose. But among those choices, MailChimp is one of the email service providers you must include on your list. It is prominent in the business ecosystem, especially when you’re just starting up.

If you are curious about what it is and how does it work, then you are in the right place to discover it. Let’s read further on the review below.

What is MailChimp?

It is one of the largest email service providers which started last 2001. It was founded by Mark Armstrong, Ben Chestnut, and Dan Kurzius members of the Rocket Science Group. MailChimp has an eye-catching logo, a very user-friendly interface, and offers paid membership plans to level up your business presence.

One of the identifying features for this provider is that the company gives free options to its client and let them explore what services they are capable of.

A recent study was conducted regarding MailChimp’s influence on its customers, and it resulted in about seventeen million customers are now using their platform. This email service provider has flourished and gave its customers optimal convenience, as it assists them in making their email marketing services.

It was so prominent in the business industry as it approximately sends emails amounting to billions per month.  Although free subscription was offered to those potential clients, the paid subscription brings an excellent benefit for those who will be willingly paid.

MailChimp ways to connect with people

How does it work?

Just like any other email service provider, it has tools you need, such as collecting leads, creating emails, and sending out. But first, you must make sure you have already subscribers so that you’ll maximize its purpose for which it is built. It would be so absurd if there is no recipient for your emails.

MailChimp is an email service provider that has a fundamental concept, which is campaigns. This platform allows you to send customized emails to your audience. They provide a step by step workflow interface for setting up your campaigns tailored to your business need.

The sent email can either be composed of plaintext campaigns or with image campaigns depending on your liking.

This software allows you to maximize the traffic that visits your business site. It contains workflow that when it is set-up, the software runs it automatically. You can create segments in which emails will be triggered only if the requirements are met.

Say, for example, if one of your subscribers opens the first campaign you sent, the second email campaign is triggered, and that subscriber will receive an additional email. You must know that segments must be set-up clearly, and you should have a sense of doing in the long run since you can save it for future use.

Another function for MailChimp is putting your campaign information, this includes customizing campaign name, subject line, and options to enable tracking to those who open the campaign clicks on the campaign and uses the links of the campaign.

It doesn’t put a heavy burden on its clients on setting this all up since there are available templates ready to use, or in any case, you would change it a bit to specialize that fits your business.

After you set it all up,  you can review all the campaigns you have set up and gives you a warning if problems arise. It gives you the option of whether to send the campaign immediately or schedule it in the days to come.

MailChimp resources

MailChimp Features:

Like any other email service provider, it has level-up their services as time goes by. They have improved way more than they first started as they incorporated Customer Relationship Management (CRM) services and giving new options for clients to interact with their customers. We will discuss the highlights and improvements in their features below:

Customize Email Designer – They have included in their services a comprehensive option of preset templates that you can use in your business. You will simply drag-and-drop what you have chosen and click apply to make a real-time change. For mobile phone users, MailChimp includes on their application interface a primary photo editing option.

Access Multiple Accounts – One of the unique features of MailChimp is that it allows the client to have multiple users accounts with distinct logins and permissions on your business employees depending on what position they belong. You can alter logins and permits for the owner, admin, manager, author, and viewer. You have total control over the activities on your account, which is a plus for this platform.

Mandrill Communication – This is a specific feature in the form of a transactional email application programming interface (API) perfectly designed to allow clients to communicate with their customers personally. It collects data that will be useful to deliver on your customers as it tracks the activity on your website effectively.

Timely Analytics and Reports – MailChimps gives you the privilege to access the A/B split testing and all other reports, which include revenue generated, click maps, domain efficiency, and subscriber activity logs. This software gave you an improvement in analyzing your works as it integrates Google Analytics allowing you to maximize data collection and email marketing optimization.

MailChimp campaigns

Email Automation – It gives you optimum convenience as you finish setting up your segments, triggers, and responses. The software automatically runs when requirements are met and triggers emails to be sent to your customers. Templates are available on the site and are good to go, but if you want to revise it for customization, then you can do it freely.

Forms and Templates – It offers its users a custom-made sign-up form for permission-based email marketing lists—collaborative efforts on both the company website and social media platforms.

Geolocation Tracker – The software tracks and logs subscribers’ details, including location, which allows you to customize your email depending on the location of each customer.

Email Delivery by Time Zone – An important feature that MailChimp has its functionality that the emails can be sent depending on the timezone of each subscriber. We all know that time really matters in doing business; perfect timing makes an ideal sale. So you make sure that emails will be in their inboxes when they are most likely in their free time and shopping time.

Other Plug-ins – It gives you a lot of tools to use and integrates hundreds of add-ons to elevate your business better. It almost encompasses the varieties of categories, which include payments, loyalty, marketing, bookkeeping, social media, eCommerce, content creation, and many more.

To narrow down the details, we have listed the few highlights, which are ClickTale, CRM Integrations (Zapier, Square, and LiveChat), Zendesk, Eventbrite, eCommerce (Shopify, Magento, Bigcommerce, and Woocommerece).

Social Media Connection – It is connected to social media sites. It is really undeniable that social media and email marketing have a strong connect, as you get the traffic from social media going to your website.

It is really a brilliant feature that this email service provider enhances as it is the trend for most people nowadays. People spend an average of 10 hours per day, scrolling, watching, and updating social media sites.

You may consider this feature and do either organic content posting and content post scheduling. Organic content posting means you post directly, in real-time, content on your Facebook, Instagram, and Twitter accounts.

Content post scheduling is included in the paid plans wherein you can manage your post in MailChimp what and when will you post your content. This gives you convenience and hassle-free since you can schedule up to three months maximum of your social media post.

It allows you to access the content studio where you can edit images and design your content, depending on your liking.

Confidentiality and Privacy – It makes sure that the confidentiality and privacy of every user are protected. They take extreme measures to maintain that integrity because the information is serious matters.

Through message transfer agents (MTA), they safeguard the information physically and electronically, making sure that no other people can access their location in the United States. The information and mailing lists are stored individually on databases to protect data corruption and overlap, and these are for paid accounts.

But for those free accounts, they share a common database. They have considered a worst-case scenario. In case of a nuclear attack, they use DDOS mitigation in place to all data centers to store the data and continue the service. This email marketing provider can be trusted and compliant to securing confidential information.

Anti-Span policy – Although it gave the users ability to send multiple emails, but they don’t tolerate spam emails. They prohibit users from sending spam emails to people. The usage must not conflict with the set rules by the government.

MailChimp integrations

MailChimp Pricing

It had narrowed down the pricing plan to easily differentiate and examine the benefits the user will be having if they subscribe to that particular plan.  These are categorized into four plans: Free, Essential, Standard, and Premium. Lets further discuss the details below.

Free Plan – It gives the potential client access to the free plan. Although it is open, they can already access the basic features of this software. In this plan, you can add up to 2000 subscribers and send a maximum of 12,000 emails per month in one audience.

You can also access the features such as audience dashboard, tags, segmentation, behavioral targeting, purchase behavior, marketing engagement, basic templates, websites, landing pages, Facebook and Instagram Ads, social posting, postcards, pop-up forms, the marketing calendar, single-step automation, necessary reports and recommendation and 30 days of email support.

Essential Plan – For this plan, you will be paying $9.99 per month. In this plan, you can add up to 50000 subscribers and send a maximum of 12,000 emails per month for three audiences.

You can also access the features such as audience dashboard, tags, segmentation, behavioral targeting, purchase behavior, marketing engagement, basic templates, websites, landing pages, Facebook and Instagram Ads, social posting, postcards, and pop-up forms.

Also, the marketing calendar, single-step automation, necessary reports and recommendation, 30 days of email support, all prebuilt templates, removing MailChimp footer, A/B testing, and whole day email and chat support.

Standard Plan – For this plan, you will be paying $14.99 per month. In this plan, you can add up to 100000 subscribers and send a maximum of 12,000 emails per month for five audiences.

You can also access the features such as audience dashboard, tags, segmentation, behavioral targeting, purchase behavior, marketing engagement, basic templates, websites, landing pages, Facebook and Instagram Ads, social posting, postcards, and pop-up forms.

Moreover, the marketing calendar, single-step automation, necessary reports and recommendation, 30 days of email support, all prebuilt templates, removing MailChimp footer, A/B testing, whole day email and chat support, forecasted audience insight, retargeting ads, custom template designs, event-based automation series, multi-step custom workflow, delivery by time zone and testing for social posts.

Premium Plan – For this plan, you will be paying $299 per month. In this plan, you can add up to 200000 subscribers and send a maximum of 12,000 emails per month for an unlimited audience.

You can also access the features such as audience dashboard, tags, segmentation, behavioral targeting, purchase behavior, marketing engagement, basic templates, websites, landing pages, Facebook and Instagram Ads, social posting, postcards, and pop-up forms.

Also, the marketing calendar, single-step automation, necessary reports and recommendation, 30 days of email support, all prebuilt templates, removing MailChimp footer, A/B testing, whole day email and chat support, forecasted audience insight, retargeting ads, custom template designs, event-based automation series, and multi-step custom workflow.

Plus, delivery by time zone, testing for social posts, advanced segmentation, multivariate testing, unlimited seats, and role-based access and phone support.

Pros:

  • Simple and User-friendly interface
  • Excellent eCommerce support
  • Professionally-designed templates
  • Helpful free plan
  • Insightful analytics and reporting
  • Low monthly cost
  • Integrates maximum usability especially connecting it to social media platforms

Cons:

  • Doesn’t support webinars
  • Incapable of creating sophisticated automation
  • Additional fees for duplicate subscribers
  • Limited customer support

Conclusion

MailChimp is an excellent email service provider, given its features offered to its clients. They have been tested through time and proved useful because of many subscribers. It provides you the basics for your business via email marketing and elevates your marketing game.

It is good to note that as time unfolds, they are improving their services from one level to another. They continuously add features that are relevant to give you the best support they could give in making your business successful.

This software is very easy to use and authentically straightforward in the services they want to offer. This is an excellent option for you if you are just a start-up and very useful still if your business is growing.

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