What is Zoho Social?

Zoho social representative image

Nowadays, social media marketing has dramatically affected the trading and commerce worldwide. With the current business status around the globe, the use of social media to connect to their audience gave them great benefits.

Most people are now active in the internet world or the so-called social media. It gave the business owners the idea to maximize the gains by using social media marketing.

It can elevate their business products and services.

What is Zoho Social?

It is a smart tool that helps businesses grow the presence on social media by reaching the right audience at the right time. Through this intelligent tool, you can track revenue from your social media marketing efforts and manage social media accounts.

You can monitor the efficacy of your keywords used and scheduled post. In a single dashboard, you can manage to join your team and make collaborative work. Zoho Social applies to social media platforms such as Twitter, Facebook, Google+, LinkedIn, and Instagram.

It is comfortable that the owners can listen and engage with their audience in real-time. Also, updated about what customers are talking about them. This smart tool has a ready-made, or custom reporting tools that provide businesses with insightful information to help measure and improve performance.

What’s impressive with this feature is that it can share reports to your team members and allows you to discuss within the group what areas to be improved.

Zoho Social Features

Like any other social media scheduler, Zoho Social has a unique feature that is proud to market on its clients. It has a lot to offer in terms of making the client’s social media accounts manageable and comfortable to work with.

The features for Zoho Social are automatic scheduling, activity logging, bulk scheduling, keyword tracking, brainstorming, multi-channel marketing, social media metrics, one window management, shortened links, smartQ, and repeat post.

Zoho social scheduling task

It is also exceptional for its wide range of accessibilities since it can operate through android and iOS apps, Google Chrome, and Firefox extension. You can also have sharing and collaboration, brand mention, statistics and reports, Twitter lists, unified messages, and real-time monitoring with your team member.

Let’s discuss the notable features that epitomize Zoho Social. It has three distinguishing features that live its marks on the social media world. These are: 1) Interface and Social Media Management, 2) Social Monitoring, Analytics, and Reporting, 3) CRM(Customer Relationship Management)-Integrated Social Collaboration Hub.

Interface and Social Media Management

Zoho Social supports a clean user interface. The software tabs are easy to navigate, with options for Home, Posts, Messages, Monitor, Connections, Collaborate, and Reports. In the website interface, you will see a Posts tab where you can manage publishing in Zoho Social across brands.

It’s software’s publishing is not that difficult to use. Still, its most innovative feature is the Smart Q. This custom-built Zoho algorithm monitors social networks and suggests the optimal time to publish a post. That gives you ease in doing a day to day task. This advancement allows you to recognize the best time for your audience to be likely active and engage as it suggests the time frame.

The added feature to Zoho Social is the publishing calendar. It allows you to view all your scheduled posts within a period.

You can rearrange the post, with just a few click and drag. Not only rearranging, but now you can pause and resume scheduled posts and download leads generated from Facebook ads right from the platform.

It is by far the most user-friendly social media management and analytics platform. With enough smart publishing and reporting features to satisfy social or brand managers looking for straightforward metrics.

Social Monitoring, Analytics, and Reporting

The software’s monitor tab is for the Zoho users feature for all social listening. Through this social media management, you can create more than ten different columns. It’s all integrated with Zoho CRM.

Essential to take note that when creating your monitoring streams, you can not only add columns such as Facebook page interactions, search for a specific Twitter keyword, Instagram likes, etc. Also, posts or interactions from Customer Relationship Management (CRM) contacts and leads.

The software’s reports tab itself is where you’ll find the most detailed social analytics. The necessary reports are each specific to a social network. Thus, you can create exportable custom reports incorporating stats from different brands and systems.

Zoho Social maximizes portability and usability by introducing a mobile app for Android and iOS. Plus browser extensions for Chrome and Firefox. It is known to be standard social media management, and analytics platform – publishing, analytics, and reporting features leave nothing to be desired, but aside from Smart Q automation.

Zoho social analytics

Customer Relationship Management (CRM) – Integrated Social Collaboration Hub

Social media is a collective experience within an organization. This software gets the idea that colleagues should be able to discuss specific posts, more significant trends, and social strategy within the platform.

Throughout the Home, Posts, Monitor, and Reports tabs, each object has not only an addition to CRM option when relevant, but a discuss button to embed that object in the Collaborate tab for comment.

There’s also a CRM report for users linked to a Zoho CRM account, which shows leads created, contacts created, potentials, and revenue generated on a particular day.

Zoho Social Plans and Pricing

This smart tool aims for the small to midsized business (SMB) customer’s social media management and analytics needs. The software not only has an affordable price for this customer segment, but it got a robust feature set that adds easy integration with the rest of the Zoho business app ecosystem. Most of which focuses on small and medium-sized business enterprises.

There are five categories for Zoho Social plans. These are Free, Standard, Professional, Agency, and Agency Plus. Let’s discuss the fees and benefits of each category.

Free plan

Zoho Social started a plan for new clients as a trial version for free. It is suitable for single users and brands, which includes basic social publishing functionality. Note that it doesn’t come with Instagram access.

Standard

Zoho Social real features begin in the standard plan with a fee of $10 per month. It allows you to add one brand compose of 7 channels. You can add accounts from Twitter, Instagram, one Facebook Page, 1 Facebook Group, 1 LinkedIn Company Page, 1 LinkedIn Profile, and 1 Google My Business listing, and two team members.

This plan permits you to use and access Facebook, Twitter, LinkedIn, Google My Business, and Instagram, publish and schedule, and repeat posts.

This platform also gives you access to SmartQ, pause/resume scheduled posts, bitly integration & URL more concise, published post statistics, summarized reports, collaborate, monitor (5 columns/brand), Zoho desk integration, Zoho CRM integration, and zShare browser extension.

You have an option to add a brand that costs $10 per month and add a team member for another $10 per month.

Professional

If your business belongs to small and medium-sized companies, and you look for the basics that will help your business grow progressively, this Professional plan is for you. It has a fee of $35 per month. It allows you to add one brand compose of 7 channels, three team members, and ten custom reports/brand.

This plan permits you to use and access Facebook, Twitter, LinkedIn, Google My Business, and Instagram. You can publish and schedule, and repeat posts.

This platform also gives you access to SmartQ, pause/resume scheduled posts, bitly integration & URL more concise, published post statistics, summarized reports, collaborate, monitor (5 columns/brand), Zoho desk integration, and Zoho CRM integration.

Also, the zShare browser extension, publishing calendar, customQ, custom audience targeting, bulk scheduler, all reports & analytics, scheduled reports, and Facebook lead Ads and forms.

You have an option to add a brand that costs $20 per month and add team members for another $10 per month.

Agency

If you are working on more brands, Zoho Social offers a broad scope of functionality. It is the Agency plan. This plan has a fee of $275 per month. It allows you to add ten brands compose of 7 channels, five team members, and 25 custom reports/brands.

This plan permits you to use and access Facebook, Twitter, LinkedIn, Google My Business, and Instagram, publish and schedule, repeat posts, SmartQ, pause/resume scheduled posts, bitly integration & URL shortener, published post statistics, summarized reports, collaborate, monitor (5 columns/brand), Zoho desk integration, Zoho CRM integration, and zShare browser extension.

Also publishing calendar, customQ, custom audience targeting, bulk scheduler, all reports, and analytic reports.

Zoho content calendar

The same with scheduled reports, Facebook lead Ads and forms, agency name, logo, favicon, and custom domain, personalized client invite emails, agency-branded reports, a custom view for clients, and free login for clients.

You have an option to add five brands that cost $80 per month and add team members for another $10 per month.

Agency Plus

For massive brand promotions, then this is the ultimate plan for you, the Agency Plus plan. This plan has a fee of $275 per month. It allows you to add 20 brands compose of 7 channels, five team members, and 25 custom reports/brand.

This plan permits you to use and access Facebook, Twitter, LinkedIn, Google My Business, and Instagram, publish and schedule, repeat posts, SmartQ, pause/resume scheduled posts, bitly integration & URL shortener, published post statistics, summarized reports, collaborate, monitor (5 columns/brand), Zoho desk integration, Zoho CRM integration, zShare browser extension.

Also to the publishing calendar, customQ, custom audience targeting, bulk scheduler, all reports & analytics, scheduled reports, Facebook lead Ads and forms, agency name, logo, favicon, and custom domain, personalized client invite emails, agency-branded reports, a custom view for clients and free login for clients.

You have an option to add five brands that cost $80 per month and add team members for another $10 per month.

About the free trial plan

Its good to take into consideration that Zoho Social offers a free trial plan for every client. Once proved fitted for the business works, you can pay via Visa, MasterCard, American Express, and PayPal.

Zoho Social accepts payment via bank or checks transfer for yearly subscriptions. You can avail of a discounted price when you picked yearly plans compared to monthly.

The pricing for each Zoho Social plan varies depending on your fund’s availability, either you pay it monthly or annually. If you want to subscribe to a month-on-month payment cycle, then you’ll be billed following our monthly pricing-slabs.

In case when your subscription expired and you forget to renew. Your account will still exist under Free Plan. If you realize that Zoho is vital in running your social media marketing, you can upgrade to a paid plan anytime. It can be done directly from your dashboard.

It is inevitable that in the process you, the software no longer yields your desired output. In the meantime, you can process an account termination by writing on customer support.

Monitoring dashboard

Why choose Zoho Social?

Zoho Social was awarded by the Finance Online in the last year. As per Great User Experience, Expert’s Choice, and Supreme Software Award. It is a smart tool that helps businesses grow their presence on social media.

This software gives business owners the personal touch with their followers. They can listen and engage with their audience in real-time and updated about what customers are talking about them.

The reports needed in your businesses were included in the subscription you chose. Zoho will continuously update you on all the activities on your accounts.

Conclusion

In a nutshell, Zoho Social is very convenient and comfortable to use as a social media management and analytics platform. It allows users to access enough smart publishing and reporting features to satisfy every client.

Zoho Social is giving straightforward metrics and secure software that you should not miss as a social media enthusiast.

If your business is already a Zoho CRM customer, it will progress as time unfolds.

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